July 8, 2017 / 1 posts found

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The Tortoise Never Actually Wins: Debunking the Diet Industry’s “Slow and Steady” Approach

by Admin
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The mainstream dieting industry continues to push the “Eat less, exercise more” mantra. Meanwhile, American dieters attempt 5 diets per year, and 95% of them ultimately fail, according to one study. The slow and steady approach can be effective, but it is primarily an oversimplified solution to a complex problem. Brian Flatt, owner of R.E.V Fitness and creator of The 2 Week Diet, suggests that truly effective solutions must account for recent findings on the interplay of hormones and calories, cellular inflammation, and the complex psychology of weight loss. “The key to weight loss is not counting calories — this […]